Become Linkable In The Ecommerce World

The secret to any successful ecommerce business is simple: be unique, have great content, and for the love of mankind, be interesting. That's a no-brainer process if you are selling Teacup Maltese puppies. However, not everything marketed on the web is cute and cuddly.

What I am going to teach you can apply to any ecommerce business, whether you're selling consumer products or B-to-B products. However, I would really like to reach out to my fellow ecommerce business persons who have it rough out there. You offer something bland, something that hundreds of others may offer, or something that isn't naturally interesting. Yes, no matter how boring your product, you too can become likable, therefore linkable, in the ecommerce world.

As Boring as You Want to Be

So what if 50 other online stores sell the same thing? So what if not everyone falls head-over-heals for a site titled Paperclip World? Just because you don't sell the hottest big-ticket items, it doesn't mean you are destined to be the Ben Stein of the ecommerce business trade.

I am going to give you an example of the blandest online business and show you how I can make it relevant, interesting, and a conversion-rate magnet.

All right, hold my hand. Here we go...

Taking the Yawn Out of Your Product

Welcome to Staplers Unlimited. Browse through their store and you will see they use the all the standards. The pictures are straight from the manufacturer, along with all of the other information, including the pricing, data, descriptions, and titles. That's all they use. The manufacture sends it over, they slap it on their website. Oh, wait. Don't forget the "Add to Cart" button. There we go.

Yawn... What value has Staplers Unlimited added to their site? None, zip, zero. There are probably, oh, 100, 500 other pages exactly like this one.

So, what is Staplers Unlimited offering to inbound links? Well, if their product was entirely unique (not the case here), or they offered the lowest prices online; then maybe that would attract some links. Or maybe the online store could pay for links, or link with those who have a vested interest. But, that is not very attractive to search engines.

Putting all those possibilities aside, they still have one major problem: their content is duplicated. They copied everything exactly as the manufacturer sent it. The same content that their manufacture sends out to all of its ecommerce providers. Stop doing that!

This problem is easily fixable, and it doesn't take a whole lot of effort to fix it.

The Big Six that Create Excitement

Below are six steps that will give you compelling, unique, and linkable pages for your ecommerce site that:

1. Add some creativity to your title. Be careful with this because you want people to type it into the search engine and get exactly that on your page. If the name of the product on this page was Mini Staplers, then you want that in your title. You can add a few other unique words to it, but keep it simple. If you don't want to change the title, you can add other interesting descriptions elsewhere on the page.

2. Change up your images. Avoid using the images the manufacture sent you, and snap some photos of your own. Take photos from all angles. Use the packaging, snap pictures of someone using the product. Once you are done, you have a ton of unique images that only you have the rights to. Offer multiple images for your products and provide customers with the ability to enlarge the photos.

3. Write descriptive text that hooks your customers. Write compelling content that is irresistibly fun to read. Make your content so unique that web users stop by your site, sign up for your newsletter, and browse your products just to read your content. Give people a sense of personality, and provide a voice for your brand.

4. Research sales trends. Find out when people are buying your products, how much they buy at particular times, and what else they are buying along with those products. Extract interesting data that they can share with others who might write reviews about it, link to it, because they will make your page more interesting.

5. Offer product comparisons. Show your customers what features one product has up against another. It makes shopping easier for your customers, adds unique value to your site, and provides a trusted place for people to no only buy your product, but conduct valuable research.

6. Your final weapon against a boring site is user-generated content. You can get super creative with this. Have users write reviews, offer a star ranking system, "like" and "dislike" buttons, etc. The content they write themselves can be generated in different form fields. "Pros and Cons", "When was it purchased?", "What was your experience like?"; your options are endless.

Conclusion

I just provided you with six easy ways to create a unique and linkable ecommerce site without a ton of added work. I can't wait to browse your site and see how you have used my advice.

"Want more free information? Feel free to get all sorts of top-notch internet marketing tips about ecommerce and much more on the E1KAD a blog, or visit the main Earn 1K A Day site.